The language of AI-search visibility
AI engines cite sources; they don't rank blue links. These are the terms that matter once that shift lands - defined plainly, the way we use them in every Osoro GEO score.
Generative Engine Optimization (GEO)
Generative Engine Optimization: getting cited by ChatGPT, Perplexity, Claude and Google AI Overview.
Read the definitionAnswer Engine Optimization (AEO)
Answer Engine Optimization: structuring content as direct answers AI engines can cite verbatim.
Read the definitionSearch Engine Optimization (SEO)
Search Engine Optimization: ranking in the blue-link Google results page.
Read the definitionAI Citation
An AI engine mentioning your site by name or quoting your content in an answer.
Read the definitionGEO Score
Weighted average of the four pillar scores. The headline GEO number on every audit.
Read the definitionTechnical (CITE Pillar)
Crawl access, structured data, render speed, site architecture.
Read the definitionContent (CITE Pillar)
Question-led structure, scannable answers, topical depth.
Read the definitionEntity (CITE Pillar)
How clearly AI engines identify your brand and people.
Read the definitionTrust (CITE Pillar)
Author credentials, citations, external references.
Read the definitionAI Visibility
Share of your tracked queries where an AI engine cited you in the last week.
Read the definitionShare of Voice
Your citation rate relative to your tracked competitors on the same queries.
Read the definitionCitation Lift
The estimated jump in citation rate you'd gain by acting on an opportunity, like seeding a forum thread or shipping a comparison page.
Read the definitionSchema Markup
schema.org structured data (JSON-LD) that tells AI engines what your pages and brand are.
Read the definitionllms.txt
An llms.txt file: a plain-text map of your most important pages, written for AI crawlers.
Read the definitionCo-citation
Your brand appearing alongside a topic on a page AI engines already trust, even without a link.
Read the definitionE-E-A-T
Experience, Expertise, Authoritativeness and Trustworthiness: the quality signals that decide whether a source is worth quoting.
Read the definitionCrawlability
Whether a bot can reach, fetch and read your pages at all.
Read the definitionAnswer Engine
A tool that answers a question directly instead of returning a list of links: ChatGPT, Perplexity, Claude, Google AI Overview.
Read the definitionGoogle AI Overview
Google's AI-generated answer shown above the classic blue links, with its own set of cited sources.
Read the definitionSee where your site stands on every one of these
A free scan scores your site on the four CITE pillars and shows the exact fixes that move each one. No account, no card. Read how the CITE framework works or see GEO vs SEO.