Help & Resources

Help centre

A plain-English guide to Osoro GEO. New here? Start with the 5-minute quick start below while everything else is reference you can come back to.

Quick start (5 minutes)

Paste your URL into the scan bar on the homepage. Use your homepage to start. It's the page AI engines look at first.
Click "Scan my site." A score out of 100 appears in about 30 seconds with a teaser of your four pillar scores.
Enter your email to unlock the full report: every issue, every priority, every fix. No password, no card.
Apply the first three fixes from the priority list. Re-scan when you're done. Most sites lift their score 10–20 points on the first pass.

That's it. The rest of this page explains each step in more depth if you want it.

What is GEO?

Generative Engine Optimisation (GEO) is the practice of structuring your website so AI engines like ChatGPT, Perplexity, Claude and Google AI Overviews cite it in their answers.

A concrete example: when someone asks ChatGPT "best CRM for small UK businesses," GEO decides whether your brand gets mentioned in the answer, often with a clickable citation back to your site. More AI mentions means more qualified traffic without ever ranking on Google.

GEO vs SEO

SEO: Helps you rank in Google search results. You win by appearing on page one.
GEO: Helps you get cited inside AI-generated answers. You win by appearing in the answer itself.

Why it matters now: AI tools are rapidly replacing search for research, comparison and recommendation queries. A site invisible to AI engines is increasingly invisible to your buyers.

Go deeper: how the CITE framework scores a site · the full GEO glossary.

Running your free scan

Your free audit takes about 30 seconds. Here is how:

Go to the homepage and paste any URL into the scan bar.
Click Scan my site. The audit runs across four signal areas and returns a score out of 100.
Enter your email to unlock the full breakdown: per-pillar scores, issues, and a priority fix list.
Share the report with your team or client using the share buttons on the results page.

Which URL should I scan first?

Your homepage: it's the page AI engines see first when they decide whether to cite you for brand queries.
Your main service or pricing page: the page that turns research into a buying decision.
Your top blog post or guide:the page that already gets the most search traffic. It usually has the biggest upside.

What happens when I enter my email?

You instantly see the full report (no waiting, no confirmation email). You also get a workspace invite link so you can sign in later and revisit your audits. We don't spam you, sell your data, or require a card. You can delete your account at any time.

Can I scan a competitor?

Yes, any publicly accessible URL works. Each scan is independent, so you can audit yourself, a competitor and a client side-by-side. The results page even has a "Now scan your top competitor" shortcut once you unlock your own report.

Reading your full report

Once you unlock the report, you'll see five things, top to bottom:

The overall score ring: your GEO score out of 100, with a band label (Strong / Average / Needs work).
Four sub-score cards: Technical, Content, Entity, Trust. Each shows where you're strongest and weakest.
Priority issue list: every problem detected, sorted by impact. Each issue carries a badge: Critical means it's likely blocking citations entirely; High means it's suppressing them; Medium/Low are polish.
Share link: a public, white-labelled version of the report you can send to clients, your team, or your dev, without needing them to sign in. Useful for agencies.
"Now scan your top competitor": a one-click shortcut to run the same audit on another URL so you can benchmark.

Re-scanning after fixes: apply the top 2–3 fixes, then paste your URL into the scan bar again. The new score reflects the changes (Technical fixes are visible immediately; content and entity fixes show up after the next crawl).

Understanding your score

Your overall GEO score is a weighted average of four signal pillars. Each pillar targets a different reason why AI engines may skip your content.

Technical: crawl access

Can AI bots actually reach and read your page? Covers robots.txt rules, noindex tags, page speed, HTTPS and sitemap presence. A blocked or slow page will never be cited, no matter how good its content is.

What good looks like

robots.txt allows GPTBot, PerplexityBot, ClaudeBot and Google-Extended
Page loads in under 2 seconds on a 4G connection
HTTPS, no noindex tag, valid sitemap.xml linked from robots.txt

Quick win

Open your robots.txt and remove any rules blocking AI bots. Most sites accidentally block them with a default Disallow.

Content: structure & schema

Does your page use structured data (FAQ, Article, HowTo), clear headings and question-and-answer pairs that AI engines can lift verbatim? This is usually the single highest-leverage pillar.

What good looks like

Each page has a clear H1, descriptive H2s, and short paragraphs
FAQ schema added to pages with question-answer content
Key facts (price, location, hours) appear as plain text, not images

Quick win

Add FAQ schema to your top page using our free generator. Five minutes of work, usually +5–10 points.

Entity clarity

Does your site clearly state who you are, what you do, and where you operate? AI engines need to associate your brand with specific topics. Vague positioning leaves you uncited.

What good looks like

Your homepage names your category in plain words (e.g. "GEO audit tool for SaaS founders")
About page lists location, founding year, who you serve
Consistent brand name everywhere: same spelling, same capitalisation

Quick win

Rewrite your homepage hero subhead in this format: '[Brand] is a [category] for [audience] that [outcome].' Plain, boring, machine-readable.

Trust signals

Author bios, About page, contact details, privacy policy, verifiable credentials. AI engines weight trust similarly to Google's E-E-A-T framework, and missing trust signals are usually the easiest wins.

What good looks like

Every article has a real author with a bio and LinkedIn link
About page lists humans with photos, not just a logo
Visible contact email and privacy policy in the footer

Quick win

Add an author bio block (name, photo, one-line credential, LinkedIn) to your top 3 articles. Free, no schema needed.

Score bands

75–100: Strong. Your site is well-positioned for AI citation.
50–74: Average. Some GEO awareness, but real gaps suppressing citation rate.
Below 50: Foundational gaps. Likely invisible to most AI engines today.

Why might my score be low even though my site looks fine? AI engines read differently from humans. Small structural gaps (missing schema, a bot-blocking robots.txt, an About page that doesn't name your category) are invisible to visitors but hide your content from AI crawlers.

The workspace

After unlocking your first report, you can create a workspace account (sign in with Google or email). Your workspace gives you:

Saved audit history: every scan you run is stored so you can track improvement over time.
Query tracker: monitor which AI-engine queries your site appears in.
Citation log: a feed of citations detected for your domain across AI engines.
Project folders: organise audits by client, brand or URL group.
Weekly re-scans: automated scans that alert you to score changes.
Signal Observatory: a feed of competitor moves, news moments and citation shifts that may open citation windows.
Prompt Check: test any buyer question live across five AI engines to see who cites you.
Citation Sources: leaderboard of the domains and social sources AI engines cite most for your queries.
Ad Intelligence: analyse competitor ads and track your own ad performance.
Outreach: AI-generated outreach drafts with an approval workflow.
Studio: content workspace with voice profile, kanban workflow, scheduling and engagement reports.

Getting started in the workspace

Day 1: Sign in. Run scans on your top 3 pages (homepage, main service page, top article). Create your first project folder for your brand.
Week 1: Check the citation log for your domain. Run one competitor scan. Apply two quick wins from your priority list. Re-scan to confirm.
Month 1: Review the weekly re-scan trend. Add new projects as you onboard clients or launch new URLs. Use the share link to deliver client-ready reports.

The workspace is free. No credit card is required to create an account or run additional scans.

Signal Observatory

The Signal Observatory is a real-time feed of events that may open an AI-citation window for your brand. It watches for competitor moves, news mentions, topic momentum, citation decay and social citations, then scores each signal 0–100 so you know what to act on first.

Signal types

Citation decay: you lost a citation you previously held. Highest-priority signal (score ~90).
Competitor move: a tracked competitor added schema, FAQ markup or author bios.
News moment: a trending topic relevant to your queries, with a time-sensitive citation window.
Social citation: an AI engine cited a competitor from a social source (Reddit, YouTube, Bluesky).
Topic discovery: a new topic cluster emerging in your space.

How to use it

View signals as a list, kanban board or table. Drag-and-drop to mark signals as new → seen → actioned. From any signal you can draft a content brief or a Reddit reply in one click. "Refresh signals" re-runs all detectors on demand.

Prompt Check

Prompt Check lets you type any buyer question and see (live, right now) which AI engines cite your brand, which cite a competitor, and the exact sources they pull from. It costs 1 credit per check.

What you see

A summary: X / Y engines cite you, plus a list of competitor brands that appeared.
Per-engine breakdown: which engines answered, whether you were cited, and the exact URLs each engine referenced.
Each source is tagged You, Competitor or Open so you can spot gaps.

Engines queried

ChatGPT, Perplexity, Claude, Gemini and Google AI Overview, all queried simultaneously.

Citation Sources

Citation Sources ranks every domain and social source (Reddit threads, YouTube videos, Bluesky posts) that AI engines cite for your tracked queries, by how many queries each wins. It answers: who is getting cited instead of you?

How to read it

You (green): sources you own. These are working for you.
Competitor (red): sources owned by a tracked competitor. Target these queries with better content.
Open (blue): no one owns this source. An opportunity to get your brand mentioned here.

Filter by 7, 30 or 90 days to spot trends.

Ad Intelligence

Ad Intelligence is two tools in one: competitor ad analysis and your own ad performance tracking.

Competitor ads

Ingest ads from Meta Ad Library by Facebook Page ID or keyword. Each ad is scored into tiers (Strong, Emerging, Steady, New or Faded) based on longevity and inferred performance. Search, filter, bulk-update and export to CSV. An AI Ad Strategist panel analyses the landscape and suggests counter-moves.

Your ad performance

Connect your Meta ad account via OAuth. Once linked, you can view spend, ROAS, CPA and fatigue stage per ad, plus a ROAS trend chart over time. "Sync now" pulls the latest insights on demand.

Getting cited first: your action plan

When your brand is at 0% citation and your competitors are too, you're in a clean race. Each workspace feature plays a distinct role. Here is how to use them in sequence to get cited before the competition.

1. Seeding queue: highest leverage

Reddit is heavily weighted in ChatGPT's training data and real-time responses. Approve and post comments in relevant Reddit threads to plant your brand in exactly the conversations AI pulls from. This is the most direct path from 0% to cited.

2. Citation lift: close the feedback loop

After posting Reddit comments, the Citation lift feature measures whether those posts actually moved your citation rate. Use it to identify which threads drive real AI mentions vs. which are noise, so you can prioritise where to seed next.

3. Weekly tracker: your signal detector

Every Monday, manually check ChatGPT and Google for each keyword and record cited / mentioned / absent. When something shifts to “cited”, the “Content cited” field tells you exactly what the AI referenced, and that's your signal to do more of that content type.

4. Content planning: fill the gaps

Use the “Content to create” notes from your weekly tracker rows to plan what to build next. AI cites authoritative, specific content, and the planner keeps that queue organised so nothing slips through.

Practical first step

Go to the Seeding queue. Read through your pending drafts, approve the ones where your brand adds genuine value, post them on Reddit, then come back in a week and run the rank snapshot again. That's the fastest way to see your first citation.

Free FAQ Schema Generator

One of the fastest ways to lift your Content score is to add FAQ JSON-LD schema to your pages. Our free FAQ Schema Generator makes it a 60-second job, no signup, no card.

What is FAQ schema?

A small block of code that tells AI tools, "these are the questions visitors ask, and these are the answers." Humans don't see it; AI engines read it directly.

Why does it help?

AI engines lift these question-answer pairs verbatim into their citations. Pages with clean FAQ schema get cited far more often than identical pages without it.

How to use it

Open the generator and replace the example questions with your own.
Click Copy script tag. The output looks like <script type="application/ld+json">…</script>.
Paste it inside the <head> of your page. The schema is live the next time the page is crawled.

Where do I paste the code?

WordPress: theme settings, or use a plugin like "Insert Headers and Footers."
Webflow: page settings → Custom Code → Inside <head> tag.
Shopify: theme.liquid, just before </head>.
Framer: site settings → Custom Code → Head start.
Other: anywhere you can add custom HTML to the page's <head>.

Open Schema Generator

Interactive demo

Want to see the workspace before signing up? The interactive demo walks you through the full product, no login required.

Seven personas, seven tours

Pick the role closest to yours and get a tailored walkthrough of the screens that matter most:

Marketer: full workspace tour with audits, rank tracker and content workflow.
Agency: multi-client management, white-label reports and benchmarking.
Legal: vertical-specific dataset and compliance-focused screens.
Creator: Studio deep-dive with voice profile, kanban and scheduling.
Challenger: competitive intelligence, Ad Intelligence and Radar.
Community: forum seeding and Signal Observatory.
PR: outreach and citation seeding workflows.

Try the demo

Common questions

Do I need to install anything?

No. Paste a URL on the homepage and you're done. There's nothing to download, no script to add to your site, no extension to install.

Is the scan really free?

Yes. Every scan is free. No credit card is required to scan, unlock the report, or create a workspace account.

Will you spam me if I enter my email?

No. We use your email to unlock the report and send you an optional workspace invite. We don't sell data and we don't run an aggressive email drip. You can delete your account from settings at any time.

Can I scan a competitor's site?

Yes, any publicly accessible URL works. Each scan is independent, so you can audit yourself, a competitor, and a client side-by-side.

How often should I re-scan?

After every meaningful change to the page. Otherwise, weekly is plenty, and the workspace handles that automatically with weekly re-scans.

How long until my score improves?

Technical fixes (robots.txt, noindex, sitemap) show up on your next scan. Content and entity fixes (schema, copy, About page) show up after AI engines re-crawl, which is usually a few days to a couple of weeks.

Do I need a developer to apply the fixes?

Most fixes are no-code: paste FAQ schema, rewrite a hero subhead, add an author bio. Server-level fixes (robots.txt, redirects, HTTPS) usually need dev access. The priority list flags which is which.

Do you offer agency or team plans?

Yes. Email hello@osorosolutions.com. We support white-labelled reports for clients and team-shared workspaces.

What is the CITE framework?

CITE stands for Crawlability, Information Structure, Trust Signals, and Entity Clarity. It is Osoro's proprietary framework for assessing and improving a website's visibility in AI search engines. The free scan scores your site against all four dimensions. The framework was developed from real client engagements, including a case study that produced 15 pages of structured deliverables for a single client.

Can I use this tool for my clients?

Yes. Agencies and consultants use the free scan as a lead-gen and discovery tool. For white-label or bulk scanning, get in touch at hello@osorosolutions.com. We offer partner pricing for agencies adding GEO to their service offering.

What is the Signal Observatory?

A real-time feed of events (competitor moves, news moments, citation decay, social citations) that may open a citation window for your brand. Each signal is scored 0–100 so you know what to prioritise. View as list, kanban or table and mark signals as new, seen or actioned.

What is Prompt Check?

A live testing tool. Type any buyer question and see which AI engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overview) cite your brand, which cite a competitor, and the exact sources they pull from. Costs 1 credit per check.

What are Citation Sources?

A leaderboard of the domains and social sources AI engines cite most for your tracked queries, ranked by how many queries each wins. Each source is tagged You, Competitor or Open. Competitor and open sources are where to earn your next mention.

What is Ad Intelligence?

Two tools in one. Competitor ads: ingest from Meta Ad Library, filter by tier (Strong, Emerging, Steady, New, Faded), export to CSV. Your ad performance: connect a Meta ad account via OAuth to see spend, ROAS, CPA and fatigue detection.

Is there a demo I can try without signing up?

Yes. Visit the /demo page. Choose from seven personas (marketer, agency, legal, creator, challenger, community, PR) for a guided walkthrough tailored to your role. No login required.

Can I get alerts for social citations?

Yes. Configure a Slack webhook URL in Settings. When AI engines begin citing a competitor from a social source for your tracked queries, the system fires an alert. The weekly digest also covers social citation changes.

Can I set pricing to USD?

Yes. Pricing pages include a GBP / USD toggle. Dollar amounts are shown for reference; actual billing processes in GBP via Stripe.

How does GEO relate to the other services Osoro offers?

GEO is one of seven service lines at Osoro Solutions. The others cover AI value engineering, pre-call intelligence systems, vertical AI agents, sales enablement, cross-regional certification, and AI-powered sales coaching. See the full catalogue at osorosolutions.com.

Who built this tool?

Gideon Twum, founder of Osoro Solutions. 9+ years in enterprise pre-sales across Deloitte, Salesforce, Forter, and a high-growth global hiring platform. 25+ AI tools shipped. The GEO audit tool was built because the team needed it internally first. The NiaPath case study on the homepage is the proof. Full track record at gideontwum.com.

Glossary

A quick reference below. Each term also has a full definition page in the GEO glossary.

GEO: Generative Engine Optimisation: getting cited by AI engines like ChatGPT, Perplexity, Claude, Google AI Overviews.
SEO: Search Engine Optimisation: ranking in Google and Bing search results.
AI engine: An AI tool that answers questions by reading and summarising the web: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews.
Crawl: When an AI bot or search engine visits and reads your page. If bots are blocked, your page is invisible.
Citation: A mention of your brand or a clickable link to your site inside an AI-generated answer.
Schema / JSON-LD: A small block of structured code (JSON-LD format) that labels page content so machines understand it, e.g. FAQPage, Article, Organization.
Structured data: Any data on your page formatted for machines to read directly. Schema is one form.
Entity: A specific thing AI engines track: your brand, a product, a person. Clear entities are easier to cite.
robots.txt: A file at yoursite.com/robots.txt that tells crawlers which bots can read which pages. A wrong line here can hide your whole site.
E-E-A-T: Experience, Expertise, Authoritativeness, Trust. Google's framework for judging content quality. AI engines apply a similar lens.
Signal Observatory: A real-time feed of competitor moves, news moments, citation decay and social citations scored by likelihood of opening an AI-citation window.
Prompt Check: A live tool that queries five AI engines with a buyer question and shows which cite your brand, which cite competitors, and the exact sources used.
Citation Sources: Leaderboard of domains and social sources AI engines cite most for your tracked queries, ranked by how many queries each wins.
Ad Intelligence: Competitor ad analysis from Meta Ad Library and your own ad performance tracking via Meta OAuth.
Outreach: AI-generated outreach drafts triggered by signals or leads, flowing through a queued → approved → sent review pipeline.

Getting more help

If you have questions, want a second pair of eyes on your audit, or need someone to implement the fixes for you:

Email us: hello@osorosolutions.com. We reply within one working day.
Book a call: walk through your audit results, prioritise the fixes with the highest citation impact, and discuss next steps. Book here.
Managed GEO Retainer: we run monthly audits, competitive playbook generation, and tactic implementation on your behalf. Get in touch to discuss scope.

Ready to see your score?

Paste your URL and get a full GEO audit in 30 seconds. Free, no card required.

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