What is Share of Voice?
Your citation rate relative to your tracked competitors on the same queries.
What share of voice means in AI search
Share of voice is the fraction of AI citations in your category that name you rather than a competitor. If the engines cite somebody on 100 tested queries and 20 of those citations are yours, your share of voice is 20% - a relative measure, where citation rate is an absolute one.
It is the right metric for competitive questions: a rising citation rate can still mean falling share if a competitor is rising faster, and AI answers are winner-take-most - the two or three brands in the answer split the entire outcome.
How it is tracked
The same scheduled sampling that measures citation rate also records which competitors each answer cited. Osoro GEO aggregates those into a per-query and per-engine share, so you can see not just whether you are cited but who is being cited instead of you - and on exactly which queries.
The gap view highlights queries where a competitor's citation rate leads yours by more than ten percentage points: the shortlist for content and outreach work, because a named competitor holding a query you want is the clearest brief GEO ever gives.
Also known as: AI share of voice, citation share.
Frequently asked questions
- How is share of voice different from citation rate?
- Citation rate is absolute: the share of tested queries where you were cited. Share of voice is relative: your slice of all the citations the engines handed out in your category. Track both - rate tells you whether the engines can cite you, share tells you whether you are winning the queries against the brands you compete with.
- Can I see which competitor is taking my share?
- Yes. Each sampled answer records every brand cited, so the tracker shows per-query which competitor the engines named instead of you, per engine. That turns share of voice from a vanity aggregate into a work queue: the specific queries and sources where a named competitor is winning.
Every Osoro GEO scan measures this and the rest of the CITE framework on your own site - free, in about 30 seconds. How the CITE framework works →