What is E-E-A-T?
Experience, Expertise, Authoritativeness and Trustworthiness: the quality signals that decide whether a source is worth quoting.
Named author bylines with real credentials, first-hand experience in the content, references to authoritative sources, and a verifiable organisation behind the site. Originally a Google search-quality concept, E-E-A-T maps closely onto the signals AI engines use before citing a source.
Also known as: Experience, Expertise, Authoritativeness, Trustworthiness, EEAT.
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