What is Generative Engine Optimization (GEO)?

Generative Engine Optimization: getting cited by ChatGPT, Perplexity, Claude and Google AI Overview.

GEO is the practice of structuring your site so AI search engines quote it, summarise it and recommend it. Different signals than classic SEO: AI engines weight question-led structure, entity clarity and trust signals heavily.

Also known as: GEO, Generative Engine Optimisation.

Every Osoro GEO scan measures this and the rest of the CITE framework on your own site - free, in about 30 seconds. How the CITE framework works →