Articles
How AI engines decide what to cite, and what to do about it
Practical research on generative engine optimisation. Every statistic names its source, its sample and its timeframe, so you can check the evidence rather than take it on trust.
Industry guide
GEO for B2B SaaS: winning the shortlist query
B2B SaaS companies win or lose AI citations on category and comparison queries, where buyers ask an engine to shortlist vendors before visiting any site, so owning the category definition and honest comparisons matters more than a polished homepage.
Industry guide
GEO for education: course queries and the subdomain problem
Applicants ask AI which course to choose. This is why departmental subdomains hurt your citations, and how to win course and outcome queries.
Industry guide
GEO for financial services: trust is the whole game
AI answers on money questions are cautious by design. This is why trust decides financial-services citations, and how to earn it within the rules.
Industry guide
GEO for healthcare: why AI hedges, and how to be cited anyway
Answer engines hedge hardest on health questions. This is why, and what verifiable clinical credentials and structure do to a provider's citation odds.
Industry guide
GEO for hotels: getting cited instead of the OTAs
When travellers ask AI for a hotel, it often cites the booking sites, not yours. This is why, and how a direct site earns the citation instead.
Industry guide
GEO for law firms: why AI skips you, and what to fix
Law firms lose AI citations for reasons specific to legal search: practice-area and jurisdiction queries, directory weight, and hard trust signals.
Industry guide
GEO for restaurants: winning the local AI recommendation
Diners ask AI where to eat before opening a review app. This is why the review platforms get cited, and how a restaurant earns the recommendation.
Industry guide
GEO for retail: getting cited when AI compares products
Shoppers ask AI to compare products, and it often cites the marketplaces, not the brand. This is why, and how a retail site earns the citation.
Playbook
How Perplexity picks the sources it cites
Perplexity retrieves live pages and cites them with numbered links. This is how it finds, ranks, and quotes sources, and how to become one it names.
Playbook
How to appear in Google AI Overviews
Appearing in a Google AI Overview comes down to being indexed, matching the query fan-out, and answering one sub-question cleanly. Here is how to do each.
Playbook
How to get your brand mentioned by ChatGPT
ChatGPT names your brand through two different systems: live web search and trained knowledge. This is how each works, and the concrete steps to earn both.
GEO fundamentals
Is llms.txt worth publishing?
llms.txt is cheap to publish and a tidy map of your best pages, but no major search engine consumes it. Here is when it is worth an hour and when it is not.
GEO fundamentals
Should you block AI crawlers?
Blocking AI crawlers protects your content from model training, but it can also remove you from the answers those engines give. Here is the real trade-off.
GEO fundamentals
How to measure AI citations without analytics
Referral traffic cannot see most AI citations. The workable method is sampling a fixed prompt set on a schedule and tracking citation rate over time.
GEO fundamentals
What structured data actually does for AI citation
Schema markup is not a ranking lever. It removes ambiguity about what a page is and who published it, which is what makes a claim safe to attribute.
GEO fundamentals
How AI engines choose which sources to cite
AI answer engines cite sources they can parse, extract from, identify and corroborate. Here is how that selection works and what it means for your site.
GEO fundamentals
The four signals that decide whether AI cites you
Citation likelihood breaks into four dependent signals: technical, content, entity and trust. They only work in that order, and here is why.
GEO fundamentals
What carries over from SEO to GEO, and what does not
Most of an existing SEO programme still works for AI citation. This is which parts carry over untouched, which do nothing, and what to rewrite first.
Score your own site first
The articles explain the mechanism. The scan tells you which part of it your site is currently failing, in about 30 seconds, with no account and no card.
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