Articles
How AI engines decide what to cite, and what to do about it
Practical research on generative engine optimisation. Every statistic names its source, its sample and its timeframe, so you can check the evidence rather than take it on trust.
GEO fundamentals
How to measure AI citations without analytics
AI citations cannot be read off your analytics, because most of them produce no click at all. Measuring them means asking the engines a fixed set of questions on a schedule and recording who they name.
GEO fundamentals
What structured data actually does for AI citation
Schema markup is not a ranking lever. It removes ambiguity about what a page is and who published it, which is what makes a claim safe to attribute.
GEO fundamentals
How AI engines choose which sources to cite
AI answer engines cite sources they can parse, extract from, identify and corroborate. Here is how that selection works and what it means for your site.
GEO fundamentals
The four signals that decide whether AI cites you
Citation likelihood breaks into four dependent signals: technical, content, entity and trust. They only work in that order, and here is why.
GEO fundamentals
What carries over from SEO to GEO, and what does not
Most of an existing SEO programme still works for AI citation. This is which parts carry over untouched, which do nothing, and what to rewrite first.
Score your own site first
The articles explain the mechanism. The scan tells you which part of it your site is currently failing, in about 30 seconds, with no account and no card.